THE ASIA FAIR | Trade show organizer

Become an exhibitor

Mark your calendars for an extraordinary event that promises to redefine the world of wine and spirits. The Dubai Wine & Spirit Expo 2026, set to take place in September 2026 at the iconic Dubai World Trade Centre, is gearing up to be a landmark gathering for enthusiasts, industry professionals, and connoisseurs alike. Hosted in the vibrant city of Dubai, this expo is organized by The Asia Fair, a trade event across Asia. This event is poised to become a must-attend for anyone passionate about the art and science of fine beverages.

Tentative Schedule

Date: 18 – 19 September 2026

Venue: Dubai World Trade Centre

Exhibition Information:

The Dubai Wine & Spirit Expo 2026 will unfold at the prestigious Dubai World Trade Centre, located on Al Mustaqbal St, Trade Centre 2, Dubai, United Arab Emirates. This world-class venue, known for hosting some of the region’s most significant exhibitions, provides the perfect backdrop for an event of this magnitude. Scheduled for February- a time when Dubai’s weather is pleasantly cool and inviting – the expo will bring together a diverse array of participants from across the globe.

This 2026 Expo boasts impressive figures that underscore its scale and ambition:

  • + 450 Exhibitors: Producers, distributors, and brands showcasing their finest offerings.
  • + 20 Countries: An international affair, featuring participants from iconic wine and spirit regions worldwide.
  • + 50,000 Trade Visitors: Industry professionals, buyers, and enthusiasts converging to explore and network.
  • + 1,000 Pre-Scheduled Meetings: Facilitating meaningful business connections and collaborations.
  • + 40 Sub Events: Including tastings, networking sessions, and more, ensuring a dynamic and engaging experience.

These numbers reflect the expo’s commitment to creating a comprehensive platform where innovation meets tradition, and business opportunities flourish alongside sensory exploration.

  • Wine Tastings: Attendees can participate in expert-led tastings that explore the nuances of wine production and pairing. These sessions will feature both local Vietnamese wines and international varieties, showcasing the country’s growing role in the global market.
  • 450 Booths: The exhibition hall will come alive with 450 booths displaying a diverse range of wines, gourmet foods, and beverages. From boutique wineries to global brands, the variety ensures something for every palate.
  • Culinary and Beverage Innovation: Beyond wine, the expo will spotlight artisanal foods and innovative drinks, reflecting trends seen at aseanfnb.com. Expect to discover organic teas, craft beers, and fusion cuisine blending and global influences.
  • Networking Opportunities: The event will include cocktail receptions, business matching sessions, and conferences, enabling professionals to connect with industry leaders. This aligns with the mission of foster collaboration and growth.
  • Conferences: Experts will share insights through seminars on market trends, sustainable production, and the future of Dubai’s beverage sector, offering valuable knowledge for attendees.

The Key Buyers

The event is tailored specifically for key players in the hospitality and import sectors, including hotel owners, restaurant managers, resort operators, and representatives from over 200 alcohol importers as Hotels: Burj Al Arab, Atlantis The Palm, Armani Hotel Dubai, Jumeirah Al Qasr, One&Only The Palm. Restaurants: Nobu Dubai, Zuma Dubai, Pierchic, At.mosphere, Hakkasan Dubai, La Petite Maison (LPM), CÉ LA VI Dubai, Al Hadheerah, Rhodes W1, Ristorante L’Olivo…

These attendees are not just passive observers; they are decision-makers with the power to shape the future of Vietnam’s wine and spirits market. By bringing together such a diverse and influential group, the event aims to foster meaningful connections that will drive the industry forward.

Exhibit categories

Are you searching for excellent wines from renowned or small, attractive cultivation areas? Sparkling wines, and champagnes that will please your customers? Or are you looking for excellent spirits, craft spirits or the latest trends in craft beer? At Dubai Expo 2026, you will not just find all of these but also creative accessories for marketing in retail shops and gastronomy. Do not overlook the opportunity to uncover the latest trends and innovations in wine and spirits products. Find below an initial summary of product categories and exhibitors set to attend:

Wines (according to cultivable areas)
Sparkling Wines & Champagne
Spirits 
Accessories for Marketing in retail shops and gastronomy
Craft Beer
Craft Spirits
Cider
Mineral water

Organized by The Asia Fair

Behind this ambitious event is The Asia Fair, a trusted name in the world of trade exhibitions. With a track record of delivering successful, high-impact fairs across continents, The Asia Fair brings its expertise and vision to the Dubai Wine & Spirit Expo 2026. Their meticulous planning ensures that every detail—from the layout of the exhibitor booths to the scheduling of sub-events—enhances the attendee experience. This dedication to quality is what sets the expo apart as a premier industry gathering.

Who Should Attend?

The Dubai Wine & Spirit Expo 2026 is designed for a wide audience:

  • Industry Professionals: Producers, distributors, and retailers looking to expand their portfolios and networks.
  • Trade Visitors: Importers, exporters, and buyers seeking new products and partnerships.
  • Enthusiasts: Wine and spirit lovers eager to taste, learn, and connect.
  • Media: Journalists and influencers covering the latest trends in the beverage world.

Whether you’re there to do business, broaden your knowledge, or simply savor the experience, this expo promises to deliver.

The Dubai Wine & Spirit Expo 2026 is more than an event—it’s a celebration of craftsmanship, culture, and community. With + 450 exhibitors, + 40 sub-events, and a host of unique offerings, it’s an opportunity to immerse yourself in the world of wine and spirits like never before. Set against the dazzling backdrop of Dubai, this February gathering will leave a lasting impression on all who attend.

So, raise a glass to what’s ahead. Whether you’re sipping a velvety Merlot, sampling a smoky single malt, or discovering a new favorite at a blind tasting, the Dubai Wine & Spirit Expo 2026 invites you to join the journey. Stay tuned for more details as the event approaches, and prepare to experience a world of flavor, connection, and inspiration in the heart of the UAE.

CONTACT: 

Contact: Mr. Tony Nguyen

Email: [email protected] 

450 Booths of Excellence

The exhibition hall will come alive with 450 booths displaying a diverse range of wines and Drinks. From boutique wineries to global brands, the variety ensures something for every palate.

Wine Tastings

Attendees can participate in expert-led tastings that explore the nuances of wine production and pairing. These sessions will feature wines and international varieties Drinks, showcasing the country’s growing role in the global market.

Culinary and Beverage Innovation

Beyond wine, the expo will spotlight artisanal foods and innovative drinks, reflecting trends. Expect to discover organic teas, craft beers, and fusion cuisine blending global influences.

Networking Opportunities

The event will include cocktail receptions, business matching sessions, and conferences, enabling professionals to connect with industry leaders. This aligns with the mission of collaboration and growth.

Conferences

Experts will share insights through seminars on market trends, sustainable production, and the future of Dubai’s beverage sector, offering valuable knowledge for attendees.

Who Should Attend?

The Dubai Wine & Spirit Expo 2026 is designed for a wide audience

Producers, distributors, and retailers looking to expand their portfolios and networks.

Importers, exporters, and buyers seeking new products and partnerships.

Wine and spirit lovers eager to taste, learn, and connect.

Journalists and influencers covering the latest trends in the beverage world.

Whether you’re there to do business, broaden your knowledge, or simply savor the experience, this expo promises to deliver.

The Dubai Wine & Spirit Expo 2026 is more than an event—it’s a celebration of craftsmanship, culture, and community. With + 450 exhibitors+ 40 sub-events, and a host of unique offerings, it’s an opportunity to immerse yourself in the world of wine and spirits like never before. Set against the dazzling backdrop of Dubai, this February gathering will leave a lasting impression on all who attend.

So, raise a glass to what’s ahead. Whether you’re sipping a velvety Merlot, sampling a smoky single malt, or discovering a new favorite at a blind tasting, the Dubai Wine & Spirit Expo 2026 invites you to join the journey. Stay tuned for more details as the event approaches, and prepare to experience a world of flavor, connection, and inspiration in the heart of the UAE.

Contact Info

The Asia Fair | Vietnam| Dubai| China| Singapore
Contact: Mr. Tony Nguyen
Email: [email protected]