ProWine Shanghai 12 – 14 November 2024

Despite a prolonged slump in China’s wine market, ProWine Shanghai 2024 is set to open on November 12 with a robust lineup, matching last year’s scale and drawing national pavilions from around the world, including the long-awaited return of Australia’s wine exhibitors. This turnout underscores the importance of the Chinese market, as wineries and trade organizations signal confidence in its potential for recovery and growth.

This year the three-day trade show at Shanghai New International Expo Center in Pudong will host over 650 exhibitors from 32 countries and regions, including 19 international pavilions. Originating from Düsseldorf, Germany, the German pavilion will be the largest, with 28 wineries and importers exhibiting. The Australian national pavilion, returning to ProWine Shanghai after a hiatus since 2020, will showcase over 30 exhibitors from 20 wine regions. Other major pavilions include Business France, Wines of Southern France, Wines of California, New Zealand Winegrowers, and Rioja Wines.

Josh Gu, project director of ProWine Shanghai, noted, “In its 11 years in China, ProWine Shanghai has grown alongside the wine and spirits market here, aiming to provide a professional trade platform that strengthens upstream and downstream resources and supports industry education to drive sustainable growth.”

The event is expected to attract 25,000 professional buyers from various sectors, including importers, distributors, hotels, and restaurants. As of November 7, pre-registrations indicate that 52.6% of attendees are from outside Shanghai, and 60% of buyers are new to the past two editions. This aligns with observations by Vino Joy News that, while the industry remains stagnant, there are emerging businesses, new retail outlets, and a younger generation of knowledgeable buyers entering the market, making professional wine fairs like ProWine appealing to them.

Notably, even though China’s wine market has seen a steady decline, ProWine Shanghai’s scale has held steady, with regular pavilions from France, Germany, Spain, and the U.S. Based on our observations, while importers in China are more cautious with stock levels and some have exited the wine sector, professional buyers continue to replenish popular items. In general, Chinese buyers are cautious yet enthusiastic about discovering new products, and China remains one of Asia’s most important export markets, drawing sustained attention from wineries worldwide.

Explore a tantalizing array of premium products that redefine the art of dining. From globally acclaimed Alcoholic Beverages to Organic and Vegan treasures, our exhibition showcases the finest in the Food & Beverage industry.

Alcoholic Beverages: Sip and savor the best from around the world.
Canned Food & Ready Meals: Convenience meets gourmet goodness.
Βakery & Grain Products: Artisanal creations and wholesome grains.
Dairy – Cheese Products: Indulge in the richness of quality dairy.
Fats & Seed Oils: Discover the essence of health and flavor.
Food Equipment: Cutting-edge tools for culinary perfection.
Fruits & Vegetables: Fresh picks to elevate your culinary creations.
Olive Oil – Olives: Mediterranean excellence at its finest.
Vegan Products: Plant-based delights for conscious living.
Organic Products: Pure goodness for a healthier lifestyle.
Coffee – Beverages: Awaken your senses with premium blends.
Ethnic Products: A journey into diverse and authentic flavors.
Health & Food Products: Nourish your body with wellness wonders.
Seasonings – Condiments – Sauces: Elevate every dish with flavorful accents.
Water – Soft Drinks – Juices: Stay refreshed with a variety of beverages.
Jams – Honey – Nuts: Nature’s sweetness in every bite.
Pats – Pulses – Cereals: Wholesome staples for your pantry.
Aromatics Plants – Herbs: Fresh herbs to infuse your dishes with aromatic magic.

Don’t miss this unique opportunity to witness, taste, and experience the future of F&B excellence!
Save the date: July 27-28, 2024, At Ho Chi Minh City

Reserve your booth: Boost your brand! https://fnb-vietnamfair.vn/exhibitor-registration
Register to visit (free of charge): Join the foodie revolution! https://fnb-vietnamfair.vn/visitor-registration
Contact 𝗩𝗡 – 𝗘𝘅𝗽𝗼𝗿𝘁:
Email: ji**********@*********ir.com
Website: www.fnb-vietnamfair.vn
Join us for the future of F&B excellence! #VietnamExpo2024 #food&beverage #InternationalExpo

At the prestigious InterContinental® Saigon Hotel & Residences
Hai Ba Trung St. & Le Duan Blvd, District 1, Ho Chi Minh City, Vietnam

Experience the ultimate wine and beverage event in Vietnam – Vietnam Wine Expo. With over many years of expertise, this event has become a must-attend for professionals in the industry.Networking Opportunities: Connect with key players in the wine and beverage industry, including renowned producers, distributors, and buyers. Expand your professional network and establish valuable connections.

Product Showcase: Discover an extensive range of wines, spirits, and beverages from local and international brands. Experience tastings, masterclasses, and presentations by industry experts, and stay updated with the latest trends and innovations.

Business Expansion: Explore new opportunities in the Vietnamese market. Connect with potential partners, source products, and negotiate deals with exhibitors. Vietnam Wine Expo is the ideal platform to expand your business presence in Vietnam.

Industry Insights: Gain valuable insights into the Vietnamese wine and beverage market through seminars, panel discussions, and educational sessions. Learn from industry leaders and stay informed about market trends and consumer preferences in Vietnam.

Exhibition Hall: Immerse yourself in a vibrant showcase of wines, spirits, and beverages from renowned local and international brands.

Tastings and Masterclasses: Participate in guided tastings and educational sessions led by industry experts, expanding your knowledge and appreciation for different products.

Networking Events: Engage in networking opportunities, such as cocktail receptions and business matching sessions, to connect with potential partners and clients.

Conference Program: Attend insightful seminars and panel discussions featuring industry leaders, addressing current challenges and trends in the wine and beverage sector.