Five Markets. One Regional Journey.

Macau · Ho Chi Minh City · Singapore · Shanghai · Thailand

Wine & Spirits Asia Tour 2027 is a regional B2B tasting programme designed to help international wine and spirits brands introduce their products, present their portfolios and develop business connections across key Asian markets.

The Tour brings participating brands to five markets throughout 2027, with each event hosted at a 5-star hotel or premium venue and focused on connecting brands with importers, distributors, retailers, HORECA professionals and other qualified trade buyers.

Rather than entering each market independently, brands can participate through one structured regional programme, with local event execution, buyer recruitment, on-site support and post-event lead reporting handled by the organising team

5 MARKETS ACROSS ASIA

The 2027 Tour is structured around five key Asian markets:

The annual schedule allows participating brands to progressively explore and develop their presence across multiple Asian markets.

Each event is designed as a professional wine & spirits tasting and business networking platform.

Participating brands have the opportunity to:

• Showcase wines and spirits to local trade buyers
• Present their product portfolio and brand story
• Conduct product tastings
• Meet importers and distributors
• Connect with retailers and HORECA professionals
• Explore potential distribution opportunities
• Build relationships with local business decision-makers
• Receive post-event lead information for further business development

Each market is designed to provide access to approximately 200 B2B decision-makers.