SAFH – South Asia's Food & Horeca Expo 2028
SAFH – South Asia's Food & Horeca Expo 2028 convenes international food producers, beverage brands, hospitality equipment manufacturers, and regional trade buyers at SECC in Ho Chi Minh City. The trade exhibition targets 250 exhibitors, creating a premier commercial sourcing platform for the Asian foodservice and hospitality sectors.
SAFH – South Asia's Food & Horeca Expo Overview
SAFH – South Asia's Food & Horeca Expo is an international B2B trade exhibition scheduled for October 2028 at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. Staged as a dedicated commercial platform targeting 250 exhibitors, the event connects international food and beverage producers, catering equipment suppliers, and horeca technology providers with leading regional hospitality operators, distributors, and procurement directors.
The exhibition provides structured bilateral commercial matching, product demonstrations, and procurement negotiation forums designed to support market expansion, supply chain partnerships, and volume sourcing across Southeast Asia and the wider Asian market. Exact dates will be announced.
Date & Location
October 2028
Dedicated international trade exhibition sessions
Ho Chi Minh City, Vietnam
Regional commercial hub serving domestic and international trade buyers
Saigon Exhibition and Convention Center (SECC)
Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City, is Vietnam's premier exhibition complex, featuring world-class exhibition halls, direct loading docks, and comprehensive amenities for international food and hospitality trade shows.
Why Exhibit
Commercial advantages designed to deliver measurable return on investment for participating brands at SAFH – South Asia's Food & Horeca Expo.
Regional Horeca Sourcing Hub
Connect directly with qualified hospitality buyers, hotel chains, restaurant groups, and regional distributors sourcing food, beverage, and commercial kitchen solutions.
Pre-Arranged Trade Matchmaking
Engage in structured B2B trade meetings with central procurement directors, foodservice chain managers, and key commercial purchasing executives.
Brand Showcase & Culinary Demonstrations
Present your product portfolios, specialty ingredients, and professional equipment through live culinary demonstrations and dedicated trade presentations.
Market Access & Supply Partnerships
Secure bilateral representation, long-term supply contracts, and distribution agency agreements across dynamic Asian hospitality and foodservice markets.
Exhibitor Profile
Exhibitors include international producers, manufacturers, brand owners, and suppliers seeking market expansion across Ho Chi Minh City and regional territories at SAFH – South Asia's Food & Horeca Expo 2028.
Food & Beverage
Fine foods, dairy products, meat and poultry, seafood, organic ingredients, gourmet specialties, and specialty beverages.
Hospitality & Horeca Equipment
Commercial kitchen machinery, cooking ranges, industrial dishwashers, refrigeration systems, and food preparation technology.
Foodservice & Bar Technology
Beverage dispensing systems, espresso machines, commercial blenders, bar tooling, and front-of-house service equipment.
Bakery & Confectionery
Baking ovens, pastry equipment, artisan flour, confectionery ingredients, chocolate making technology, and display showcases.
Packaging & Cold Chain Logistics
Food packaging containers, eco-friendly food wraps, thermal storage solutions, and temperature-controlled logistics equipment.
Hospitality Supplies & Tableware
Hotel tableware, glassware, cutlery, banquet linen, guest amenities, housekeeping essentials, and uniform apparel.
Visitor Profile
Visitors include qualified commercial importers, wholesale distributors, enterprise buyers, retail category directors, and industry executives attending SAFH – South Asia's Food & Horeca Expo.
Importers & Wholesale Distributors
Licensed food and beverage import houses, cold chain distributors, and national trading networks sourcing international product lines.
Hotels, Resorts & Catering Groups
General managers, executive procurement directors, and F&B leads representing international hotel brands, resort complexes, and industrial caterers.
Supermarket & Retail Buyers
Category buyers, merchandising executives, and procurement specialists from supermarket chains, hypermarkets, and specialty grocery stores.
Foodservice Chains & Franchise Operators
Multi-unit restaurant operators, fast-casual franchise owners, cafe chains, and quick-service restaurant procurement heads.
Executive Chefs & F&B Directors
Master chefs, culinary directors, sommelier teams, and head mixologists evaluating new ingredients, culinary techniques, and bar equipment.
Investors & Trade Partners
Hospitality venture investors, brand licensing specialists, and regional commercial entrepreneurs exploring trade joint ventures.
Free entry for accredited trade professionals and qualified industry buyers with advance registration.
Venue Information
Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City, is Vietnam's premier exhibition complex, featuring world-class exhibition halls, direct loading docks, and comprehensive amenities for international food and hospitality trade shows.
Exhibitor Inquiry Form
Reserve booth space, apply for commercial participation, or request detailed floor plans and exhibitor prospectus documentation for SAFH – South Asia's Food & Horeca Expo 2028.