SAFH – South Asia's Food & Horeca Expo
B2B food, beverage and hospitality trade expo staged in Ho Chi Minh City (2024) and Da Nang (2026).
Editions at a Glance
Side-by-side comparison of host venues and participation figures across both completed editions. Figures are shown only where published.
Edition Retrospective Details
Select an edition to view its comprehensive documentary showcase, host venue details, participation metrics, and commercial program highlights.
The South Asia's Food & Horeca Expo (SAFH) 2026
The South Asia's Food & Horeca Expo (SAFH) 2026 was a three-day exhibition connecting suppliers with importers, distributors, retailers, hospitality professionals, and decision-makers in international and regional food, beverage, hospitality, and foodservice.
Held at Danang Exhibition and Convention Center in Da Nang, Vietnam, the trade gathering created a collaborative platform for commercial partnerships, culinary demonstrations, and sector-wide sourcing.
SAFH 2026 strengthened Da Nang's position as an emerging destination for international F&B and hospitality trade, providing a platform for companies expanding in Vietnam and wider Asia.
Key 2026 Edition Figures
2026 Program Highlights & Activities
International Business Connections
Structured meetings and networking between international suppliers and commercial partners from Vietnam and regional markets.
Dedicated Zones & Industry Activities
Focused exhibition zones featuring comprehensive product showcases, culinary competitions, and educational masterclasses.
HORECA Procurement Exchange
Direct commercial interaction between equipment manufacturers, foodservice purveyors, and hospitality decision-makers.
Participate in Upcoming Exhibitions
Discover our upcoming B2B trade exhibitions across Vietnam, Singapore, and international markets. Connect with our team to explore booth reservation, brand representation, and sponsorship opportunities.
Other Past Exhibitions
Completed international trade exhibitions and industry forums organized and represented by THE ASIA FAIR.
Vietnam Wine Expo
B2B wine, spirits and beverage trade expo staged in Da Nang and Ho Chi Minh City across three editions 2024–2026.
Asia Beauty & Cosmetic Expo 2026
Turnkey exhibition representation across three premier beauty trade shows in Vietnam, Thailand, and Singapore for international brands.
Sourcing Russia Fair 2025
Two-day bilateral trade forum at JW Marriott Saigon connecting Russian exporters with Vietnamese importers and commercial distributors.